People around you react to the perception of you in their own minds, when they deal with you. This is true while you are connect with your customer, supplier, employee, boss or even your family. If you are concerned about your competition acquiring your dream customer while you are struggling to generate business or if you are concerned about how you must stand apart from the rest of the team to be considered for a promotion, you need to control what decision makers think of you. This course prepares you to build your own personal brand and take full control of it. It will empower and enable you to claim your niche and differentiate yourself from your competition.
Self-employed professionals:
Professionals are able to generate their practice/businesses based on what people think about their skills and knowledge. So this could be useful for Doctors, Dentists, Yoga Instructors, Fitness trainers, Life Coaches, Business Trainers, Leadership Coaches, Healers, Makeup Artists, Architects, Interior Designers, Fashion Designers, Freelancers, Artists, Actors, Authors, Teachers, etc.
CXO’s & Business Leaders:
Senior management professionals need to become influencers and thought leaders within the business ecosystem. This will not just benefit the organisation they represent but also their own career prospects for the future, whether within the corporate world or as an independent advisor / consultant or mentor.
Business Owners / Startup Founders:
People love to buy products of companies that are run by passionate promoters. If you are known for your passion and knowledge, it will transform into customer confidence on the products or services that your business will provide. Also, investors are known to invest in founders rather than just a cool idea, as ideas can be replicated but the ability to execute the idea depends upon its founders / promoters. Your personal brand is likely to directly affect the customer confidence, investor confidence and thus will reflect in your business growth.
Harbinder Narula is a reputed Personal Brand Strategist & Trainer. He has helped senior corporate executives as well as business professionals take charge of curating their own personal brands and grow their business.
Harbinder has worked with India’s first integrated multimedia setup as well as kickstarted businesses as well as concepts for companies such as Times Internet (The Times of India group), Aryty Inc., Buongiorno as well as Google. He was the first business development hire (Country Lead for Strategic Partnerships for Content) for Google in India as a part of the India launch team. He also worked on the strategic partnerships that led to an early launch of YouTube India. Harbinder also worked on launching a primary healthcare venture in rural parts of South Africa. Harbinder has consulted on projects of Bloomberg and Pearl Academy in the past. He is passionate about providing health related FAQs answered by some of the best healthcare professionals online in a video format, called HealthFAQ. He also curated a personal project called #200coffees taking connections and relationships within his network to the next level.
Harbinder after consulting with professionals and business owners, recognised that people needed to take control of curating their own personal brand and conceptualised Personal Brand Academy as a part of his initiative to empower people to take control of their reputation in their own hands. This is a division of Mansai Media Services Pvt. Ltd.